Apps allow for a unique interaction with users. Companies often create these apps with the goal of increasing sales and customer loyalty. We ask you: What are the advantages of mobile apps for companies?
Companies use mobile applications to manage and monitor their processes and plan and coordinate key activities. These technologies enable more efficient work, higher profits, and lower costs.
These are a key tool in marketing strategies when you offer exclusive services or want to increase customer interaction. It can be used to offer discounts, promotions, or other information that is of special value to the user.
Organizations that want to move digitally are increasingly using software development and blockchain. It is therefore important to know the benefits they offer. We will discuss the benefits and growth of mobile apps within companies.
There is an app to fit every sector and business. We can find everything from apps for stores and ecommerce to customer service or internal business management.
App development adds value to companies who already have an app. We have compiled this list of the benefits of mobile apps for companies and their stakeholders.
Companies can use mobile applications
With the goal of digitizing more, mobile applications for businesses are one of the most popular tools in the ecosystem. They can bring a lot of benefits to the ecosystem and can be highly recommended. Don’t miss this article to learn more about the many benefits mobile apps can offer companies.
The world we live in today is highly competitive if we take a moment to reflect on it. From the necessity to have a business email to creating a website to the possibility to create a mobile app, we start with the development of a webpage. What do you think is the next step?
Running apps is one of the key functions of smartphones. Each app serves a different purpose. For example, each application can be used to consult weather information, fashion information, and so forth. You can also publish content, communicate with others or exchange information. Companies use mobile applications to create a unique environment for interaction with their users. They also intend to use mobile applications for monitoring and managing processes. It is the added value that companies get that sets them apart.
Top 10 Benefits Of Mobile Applications For Companies
Next, we’ll explain 10 benefits of mobile applications for businesses that won’t leave you indifferent.
1. Data collection
Apps can be a valuable source of data. They allow us to gather valuable information about different user profiles and their behavior within the app environment. Companies also use them to efficiently obtain and process data. Depending on which company you are working for, there may be some key indicators or KPIs.
- Age, location, profession, marital status.
- There are many installations
- The application is opened
- Record
- Time
- Subscribe / Purchase
- Uninstall
- Life Cycle
- Attained the objectives
- Number of orders placed/produced within a certain time
- It is crucial to measure and analyze all of this data in order to generate strategies that increase the time it takes to use the app, improve purchase recommendations, business processes, increase sales, or adapt products/services to users. displaying ads, and many other things.
2. Personalized experiences
Many applications are designed and developed with the goal of converting the most users to them.
Although apps can serve a single purpose or multiple purposes, a user interface that is attractive and intuitive will help improve their experience.
This is often not enough, and companies are increasingly betting on personalization. It is possible to determine when it is best to notify a customer, which products they prefer, and what messages increase application openings.
Machine learning technology makes it possible to predict user behavior and analyze it automatically based on predetermined variables.
Investing in mobile apps, big data and machine learning is key to increasing efficiency and competitiveness for companies.
3. Engagement increases
Understanding the needs of the user and what content they enjoy the most will allow brands to increase their engagement. Communication are also conducted directly in a controlled environment that is not affected by competition.
Mobile applications are a great place to implement campaigns that offer discounts or special promotions. You can also interact with the content via comments, social media networks, and product evaluations.
This communication with clients allows for brand memory to grow and, if positive, leads to client loyalty.
4. Direct communication via push notifications and in-app messages
Users can send messages inside and outside of the application. There are two main types of them:
Notifications in-app
In-app communications can often be displayed full screen in order to communicate key messages to users and encourage interaction with the content.
Many applications include a message box, or inbox, where employees and customers can get information about purchases, promotions, or any other news or communication related the company.
Push notifications
Push communications are notifications that appear in the lock screen of mobile phone’s. However, users can deactivate them by installing the app or changing their settings.
These notifications are widely used on all social networks and have the main goal of activating users or, what is more, that users open the app again with a specific purpose or communication.
Large companies carefully examine the content and creatives of these notifications. These can vary from one user to another. This allows for a more personal and direct communication than any other method.
5. Retargeting with quality
This type of notification, as we have discussed in the preceding section, allows users to re-impact it and create their own databases about its operation.
This information can also be used to influence other online advertising media, such as Google Ads. It allows users to expand the reach of campaigns in different environments and times according to the content they are searching for.
This type of action is positive and can be used to determine which advertising formats and types are most similar to the public.
6. User loyalty
You probably know that building user loyalty by creating your own interaction environment and adapting to users’ needs is easier than using other methods. But they do not have to be used in isolation. They can complement each other.
It is important to make use of all resources. We recommend that you highlight communication via social networks, email marketing, or SMS depending on your company’s audience.
The applications also allow you to create in-app notifications which help measure user loyalty and satisfaction. These notifications are based on users’ reactions to them.
App Ratings
Many companies ask users directly about their satisfaction levels through evaluations and scores on specific sections or the overall service.
This type of notification will allow users to leave comments on the services provided. It will provide valuable information for the company.
Exclusive Promotions
Promoting or offering exclusive benefits to customers is a popular marketing strategy. To increase downloads, many companies offer sales discounts several hours in advance. This can be used as a way to build loyalty.
Version update
These updates can be used to make improvements and changes to the service. They also provide a very important metric: The number of people who have not updated the application after installing it.
Most cases are due to inactivity of the app. This indicates how many users we need to reactivate. It is crucial to communicate the benefits of the update, news, and offer premium content discounts to users via other channels.
7. Dropout rate reduction and user reactivation
Reactivating users is a crucial moment in a customer relationship. It is important to get clients interested in application services again.
These types of users should not receive notifications without a clear objective. They can be reminded that they have an application they don’t use and may not want to continue using it.
It is important to have positive interactions with them throughout their entire life with the application.
8. Monetization that is adapted to your business model
It is crucial to determine the best monetization model based on the product or service offered. There are two basic types: the Premium and Freemium models.
Premium
The Premium model requires that the app be of great value to customers. This applies to video games and other applications that offer very specific functionality and content.
It is often necessary to communicate the benefits and differentiation of the product via other communication channels in order to justify the payment.
Freemium
This type of application can be downloaded for free from the stores. They aim to get the highest engagement. Many applications, such as Spotify, Netflix and e-commerce, have this feature.
How can Freemium Apps be monetized?
- In-app purchases
- Subscription Payment
- Including in-app advertising
- Payments made through external payment gateways
- Many applications combine multiple monetization models, such as premium model + in app purchases, subscription payment + advertisement, or in-app purchase + advertising.
- Sometimes, apps can be used as work tools and amortized for the benefits they provide.
9. Process optimization and monitoring
Mobile applications offer many benefits, including the ability to optimize processes due to the collection and monitoring of data. Implementing new technologies is crucial for companies and organizations’ growth, adaptability to market changes, and competitiveness.
The crop management app is a good example. It allows farmers to easily manage all information generated by lots corresponding with delimited extensions of their land.
It can provide information such as yields of different crops and reports that include photographs, geolocation, treatment suggestions, rainfall records, and other pertinent data.
10. Better positioning
The IAB’s 2019 Yearly Study of Mobile & Connected Devices shows that the average user uses 31 apps. Installing your app is an important step in building customer loyalty.
You might think that there are many apps. However, many do not offer the same content or services. So, you can find the right environment for your business to grow and retain customers.
Today’s post highlights 10 benefits of mobile applications have for businesses. Keep up-to-date with the latest news on innovation and digital transformation by visiting our BLOG.
Three ways to make your app more profitable
Before designing the app, you must determine which business model is most efficient and adaptable to startup specifics.
These are the best apps models to scale projects and make your business profitable.
In-App Advertising
This model is particularly useful for companies that want to establish a brand, gain recognition and build a strong reputation. Because they are completely free to download, the In-App Advertising apps allow users to access the brand. The income is generated by the ads placed along the user’s journey. The method of monetization is intrusive and it is important to be careful about how much advertising appears in the app. Excessive promotion can hinder the user experience.
Freemium model
When the program is an essential product or service, freemium apps may be used. This model offers the user a free trial to test the product and convince them to buy the paid version. You can either get a free trial or limit access to certain services.
This allows the company to diversify its income while giving clients the option to pay for the service that suits them best. This means that clients can choose to either buy the entire package or to unlock a few of its features.
Mobile e-commerce
Mobile e-commerce applications. This model allows for one use of the app to optimize sales system. It is therefore free to download. Development of the app revolves around digital payments that can be made quickly and safely. A lot of companies offer the online work from home jobs for developer to complete the task and achieve the goals within timeframe.
Companies that sell products or services beyond the digital realm have found these mobile e-commerce programmes to be effective. This allows for income diversification, increased reach of customers, and the acquisition of repeat customers.
What company doesn’t need a mobile app?
Before you develop a mobile app for your company, ask yourself if it makes sense.
To determine if a mobile app is feasible within your project, you can use analysis tools like the Canvas Model (business Canvas Model).
