Social media calendar is an internal tool used as a framework to plan the content of all social media platforms ahead of their time. It is a spreadsheet or excel sheet in which the content posting is distributed.
It can contain;
- the type of the post
- its schedule
- sales strategy cycle
- text
- image or video
- expected engagement rate
- social media channels
And used by;
- Bloggers- Nowadays, blogging is a trendy profession, and many people make money. Bloggers must post in a promotional way to get high social media engagement. For this, posting at a suitable frequency is required.
- Business representatives- A business can be organized if its social media posts are well managed. To maintain it, the business representatives follow a social media calendar. It also saves money.
- Social media marketers- As their work is engrossed with social media campaigns so, for promoting, they maintain a calendar never to miss the deadline.
How is Social media calendar helpful?
- Organizes your time
- Makes you post consistently
- Improves the quality of the content
- Brings in engagements
- Avoid the risk of missing deadlines
Check 10 best social media calendar tools
The commonly used social media content calendar apps and tools are listed below
1. Hubspot
It is a one-spot content planning and publishing platform. It allows the expert to distribute the workload among days of the month. Easily available templates make it intuitive for the use of marketers.
It acts as a social media content planner, tracker, and archive, making it perfect for sharing your social plan. It also allows you to view, edit, delete and reschedule the assigned content.
Price: Free
2. Google Calendar
It is a basic tool with which a marketer can create a calendar. It allows synchronizations and customizations of feature posts and social media activities in one place. Marketers can share the calendar sheet among their teammates to easily represent task allocation.
With the help of Google Docs, users can keep comments in one place and collaborate on different projects. It is a particularly useful feature when editing content for social media, which may need to be drafted and approved quickly.
Price- Free for personal use. Business owners have to pay $6 per month.
3. Sendible
It is one of the best social media calendar tools, especially if you handle pages professionally. You can upload videos, images, types of posts, and post timing across all social media platforms. It simplifies your social media publishing processes by tailoring content from every social media platform and saving time for crafting engaging posts.
Sendible has multiple views for a calendar like monthly, weekly or daily. The best thing about maintaining a calendar here is that you can manage many social media platforms in one place.
Price- 14-day free trial. $25- $340 yearly.
4. Co-schedule
It is one of the most effective calendars that schedules posts depending on the marketing strategies. This tool allows you to reschedule your content instantly. Co schedule allows the marketer to see the progress on their engagements.
The marketer can also get templates for categorizing and storing posts tied to particular themes. Nowadays, this tool allows collaboration on social content with your client.
This tool also has an interface for an Instagram planner that allows the marketer to draft, plan, schedule, publish content, analyze the business profile data, and auto post to Instagram and Facebook.
Price- Paid
5. Trello
It is one of the most popular tools for creating a social media calendar with ease. You can create a calendar using Trello’s option called Calendar Power Up.
Users can even customize labels with different publication statuses so the entire team can see the progress of their social media posts and when they’re due on the calendar.
The labels could also indicate different social networks where content is being published.
Price- Free for personal use. Business owners have to pay a standard plan of $5 per month.
6. Buffer
This tool easily offers all the basic requirements a brand needs to manage its social media platforms to manage and develop high-quality content. Buffer includes SEO plugin features and third-party add-ons.
Buffer’s channel analytics interface is a good tool for marketers to keep track of their page’s content quality and engagement rates. This tool allows the marketer to visually plan and set reminders in the calendar for stories and posts for different social media platforms. This feature turns extremely helpful for marketers.
Price- Paid
7. Loomly
It is one of the easy template tools for social media calendar. It can schedule posts individually or in bulk which makes handling different social media platforms in a simplified way. You can schedule content to automatically post to Twitter, Facebook, Instagram, LinkedIn, Pinterest, and more.
Loomly allows the marketer to view the editorial calendar both in list view and calendar view. Also suggests ideas and tips to optimize the posts mentioned in the calendar. Also performs advanced analytics for all the posts. It doesn’t require people to log in when responding to the messages and comments at once.
Price- 15- day free trial. $26 to $269 for yearly plans.
8. Later
This social media calendar tool supports scheduling for a few platforms like Facebook, Instagram, Pinterest and Twitter. For Instagram handlers, this is one of the used tools as this provides Instagram Planner for easy use and direct posting when linked with an Instagram account. The designed template will grow the views and the followers.
The tool also provides a preview option before posting in the feed. Also, the marketer can fix a time to post. Posts and stories can be scheduled, edited and posted by Later.
Price- Paid
9. Planable
Planable is one of the easiest social media calendar tools. It is both for tech-savvy users and also for normal users. It helps the marketer opts for the schedule in the list view, calendar view, feed view and grid view.
The tool provides a lot of functionalities for the users, allows them to schedule in a sleek way, and makes team collaboration easier. Also, collaborators can comment on their works and share feedback, refine content and approval seeking is an easier process.
Price- Free or 11$ per month to enhance basic features.
10. Evernote
Evernote works on all devices. The tool also features yearly, monthly, weekly, and hourly logs, making it easy to track when the marketer publishes content on social media, when the marketer produces blog content writing and other team-wide priorities. The Evernote mobile app also boasts interesting features to help marketers keep their social content ideas easy and straight. It also allows for creating a to-do list, scheduling content for publishing, assigning tasks, and collaborating on projects.
Marketers can use this tool to easily save links to their Evernote Notebook for sharing later on.
Price- Basic plan is free. 7.99 $ per month for custom template.
The best social media calendar is what saves time, schedules easily, and sets API and custom templates to post on the particular social media platform. The marketer can try different tools during the trial and find the best interface.
