When it comes to PPC, keyword tools are a critical component for any digital marketer. They help you understand what people search for, how much search volume there is for those terms, and how much competition there is for your competitors. In this post, we’ll go over 10 tips for using a keyword tool to increase your ad spending.
Gather Your Existing Keywords
It’s important to start with a list of keywords that you already know will be relevant to your business. If you’re an existing customer, it’s likely that your account has some data on the keywords that are most important to you. If not, Google provides a free tool called Keyword Planner. That can help generate ideas for new ones based on other accounts’ searches and websites where they appear in content or ads.
Once you’ve gathered some ideas from existing sources and generated a list of potential new ones using Google’s tools. Use keyword suggestions when writing content for each blog post or social media post about your products or services. And make certain that those words appear in headlines!
Analyze Your Keywords
Now that you have a list of keywords, it’s time to analyze them. You should use a keyword finder tool. So that you can get an overview of your current keyword trends. And make informed decisions about your paid search campaigns moving forward.
If possible, try to identify which keywords are popular and which aren’t by looking at how many times each phrase has been searched per month over the past year or two (and if possible over even longer periods). This information will help determine whether or not there’s room for improvement in terms of quality scores on Google AdWords. A higher quality score means more impressions per click (IPC), which means better results!
Expand Your List
The best way to use the keyword tool is to expand your list.
- Use a tool like Google Keyword Planner to find new keywords by analyzing related terms. Use a tool like Google Keyword Planner to find new keywords by analyzing related terms. For example, if I were looking for an “online marketing agency,” I would start by finding related keywords such as “online advertising agency” and “content marketing agency.”
- If all else fails, try using one of your existing keywords as a starting point and expanding from there. For example: If I were an SEO specialist in New York City who specializes in content creation & writing services (a niche). Then my ideal market would be those who want their websites optimized so they rank higher on search engines like Google or Bing. Which includes businesses that want their websites optimized. But don’t necessarily need SEO experts themselves!
Revise for Relevance
The most important factor in determining ad performance is relevance. If your keyword is not relevant, you will have a harder time getting clicks, conversions, and cost per conversion.
To measure the relevancy of a keyword, you can use various tools such as Google Keyword Planner or WordStream’s free tool. You can also use the Freebie button at the top right side of this page to get access to our AdWords tool with hundreds of thousands of data points that cover over 100 countries worldwide!
Consider Multiple Variations of Keywords
Consider the following when choosing your keywords:
- Synonyms. A synonym is a word that is synonymous with another word. For example, if you are looking for “car repair” and your target audience searches for “auto mechanic near me”. Then those two phrases would be considered synonyms since they mean the same thing.
- Misspellings/misspelled words/lose spelling (greater than 85%). When using a keyword tool like Google Suggest or Bing Webmaster Tools, these results may come back with multiple suggestions such as “rear-end collision shop near me.” This could mean that there’s more than one company offering services related to rear-end collisions which makes it difficult for users to find what they need on their own. But it could also mean that people are searching for “rear-end collision shops” instead of just “rear-end collision repair shops.” A good way around this problem is by typing out each term individually. So you can see how many times each appears within results given by different tools. Such as Google Suggest or Bing Webmaster Tools before deciding whether or not any changes need to be made based on those numbers alone (or even whether any changes at all).
Use Negative Keywords to Define Target Audience and Improve Ad Quality
Negative keywords are a great way to improve ad quality. And they can help you define your target audience.
They’re also a good way to avoid paying for ads that don’t meet your criteria. For example, if an ad is shown on Google Search with the keyword “buy shoes”. But it’s not relevant to the searcher’s search query (e.g., they’re looking for an article about running). Then this could lead them away from clicking through on your ad. Because it doesn’t match their intent or intent is unclear from what they’ve typed into the Google Search bar instead of clicking directly onto any given page within SERPs.’
Use Google’s Keyword Planner Tool
You can use Google’s Keyword Planner Tool to get a sense of the volume of the search traffic for different keywords. As well as how much competition you will face for those keywords.
If you’re a new business, then this is a great way to get an initial idea of what keywords are relevant to your business. The tool will also show you which keywords are the most expensive for AdWords. Use Google’s Negative Keyword Tool To find out which of your keywords aren’t performing well (e.g., they don’t convert), use Google’s Negative Keyword Tool. This will allow you to enter any keyword that doesn’t perform. As well as expected and it will spit back out other related words that might be more likely to drive conversions.
The tool is free to use, and it provides a great starting point for what keywords you should be bidding on in AdWords. Make use of Google’s Keyword Planner. Use Google’s Keyword Planner to determine which keywords are most relevant to your business. This tool will show you how many people search for particular keywords each month (how competitive they are). And also how much advertisers are willing to pay for those terms (which can help you figure out if they’re worth bidding on).
Be Flexible with Bids, Pricing, and Budgets
- Be flexible with bids, pricing, and budgets.
- Test different strategies to see which works best for your business.
Google’s Keyword Planner Tool can help you get a better understanding of how your keywords are performing in the search engine results. It also gives you suggestions on how much money to spend on each keyword. And where it has been getting the most traffic from (e.g., Google Maps).
Test, Test, and Test Again
When it comes to PPC, testing is key. You can’t just throw money at a campaign and hope for the best. You need to be sure that your ads are effective before investing more money in them.
As with any marketing campaign, there are many ways to test:
- Test different keywords, ad copy, and landing pages.
- Test different bid strategies (for example bid adjustments).
- Test different budgets. If a budget isn’t working for your business or industry then try changing the amount of spend on it
- Try running ads during different times of the day. This will help you understand how people use search engines at varying times of the day and might even result in higher click-through rates!
Use Competitive Data to Inform Your Bid Strategy
It’s important to use keyword data from a tool like Bing Ads Keyword Planner or Google AdWords Keyword Planner to help inform your bid strategy.
- Gather Your Existing Keywords.
- Use the “Get Started” button in either tool to create a new campaign.
- Enter your email address, account name, and password, then click Next > Create Campaign (Google) or Start (Bing).
- Analyze Your Keywords: Click on one of the suggested keywords and select Show Options > Invert Matches so that only works with the most searches appear in the resulting search results. This will give you an idea of how many people are searching for each term. As well as which industry they belong to based on their location. And businesses they work for/support (e-commerce sites often have large amounts of traffic from around the world).
Following these steps will help you improve your paid advertising.
- The first step is to employ a keyword research tool.
- A keyword tool will help you identify the keywords that your competitors rank for. And it will let you know what people are searching for when they type those keywords into Google or Bing.
- You can also use this information to create ads. They are more relevant to people’s searches. So that they land on your website instead of some other site’s ad copy.
Conclusion
We hope you’re now more confident in using a keyword tool and can use it to its full potential. The best part of all this is that there are so many ways to approach this process, and the key is taking your time. Doing lots of research and testing different strategies before committing to one or another.
