The term “Over-the-Top” (OTT) is becoming popular now amidst the Covid-19 pandemic. Theatres across the world have shut down as it is impossible to maintain social distancing in their premises. Hence, people are making full use of an alternative source of entertainment. Netflix is undoubtedly the leader of the booming OTT industry. It was an early player in the market having launched in August 1997.
The American platform has a whopping 208 million paid subscribers. Users can access exciting movies and TV shows 24×7 from more than 190 countries. Interestingly, it does not make any revenue from advertising. The global OTT sector will surpass a humongous value of $438.5 billion by 2026. It will grow at a high annual rate of 19.1% for the next 5 years. Hence, this is an apt time for entrepreneurs to kickstart Netflix Clone app development. They can approach a skilled app development company for fulfilling their business requirements.
What are the benefits for techpreneurs from creating an app like Netflix?
- Owners of a customized Netflix clone can earn a greater average revenue per user (ARPU). They can offer multiple subscription plans such as Basic, Mobile, Premium, and Standard to attract millions of cinema lovers.
- Entrepreneurs have full freedom to cancel shows that received a poor response from the audience. Likewise, they can introduce new movies and TV series as per the interests and preferences of the users.
- Apart from subscription plans, digital media moguls can earn additional income from the Netflix clone script. They can pocket revenue from content licensing fees, the sale of branded merchandise through an online store, and transaction processing charges.
What are the impressive features of the Netflix Clone?
Acceptance of multiple payment methods – Users can purchase both official merchandise and subscription plans with ease on an app like Netflix. They process transactions via American Express, Diners Club, Google Pay, Mastercard, net banking, Shop Pay, and Visa.
Easy creation of profiles for children – The Netflix clone script is highly friendly for children. Parents can utilize their subscription plans and establish profiles for their kids. Later, the children can watch adventure, animation, comedy, drama, and fantasy movies anytime.
The kids can have an unforgettable experience by watching entertaining content from different sections. They can select between (Documentaries, Family Watch Together Films, Hidden Gems, Movies Based on Real Life, New Releases, and TV Cartoons). Parents can prevent certain titles and genres from the access of their kids by protecting them through a PIN.
Flexible viewing experience – Theatres never offer a convenient movie-watching experience due to noise from the audience. However, an app like Netflix ensures maximum comfort. Users can switch between different devices like computers, laptops, smartphones, smart TVs, and tablets anytime.
Further, they can select the specific video resolution (480p, 4K+HDR, and 1080p) anytime. Movie lovers can modify the video quality by choosing 3 options (Good, Better, and Best).
Partial download option – Members of the Netflix clone can watch a TV series fully without the need to download all the episodes. Hence, users can start playing a movie instantly even if their mobile data balance is low. Further, people can utilize the smart download facility. They can automatically download new episodes and also delete the ones already watched.
Social media login mechanism – Existing users of the Netflix clone script can directly sign in by syncing their Facebook, Google, and Instagram accounts. Hence, this increases the average streaming time per day. Entrepreneurs will witness a huge boost in viewing activity.
Help Centre – Entrepreneurs can enhance user retention rates by providing round the clock technical support. The support team at the Help Centre instantly sort out issues related to changing passwords, device compatibility, payment processing, and streaming of content.
Content Grievance Mechanism – Users who are offended by any kind of movie or TV series on an app like Netflix can directly submit their grievances. They can mention details like content tags, parental control issues, and title descriptions.
Cinema enthusiasts must share information such as their email address, a link to the title, specific episode number, and the language in which they viewed the film. Later, they can upload documents to support their complaint.
What is the budget outlay for Netflix clone app development?
The total cost of creating an awesome app like Netflix depends on multiple factors. It relies on the type of basic and premium features, cross-platform compatibility, the extent of customization required by the entrepreneur, operational scope, the nature of the tech stack, and the time allotted.
Further, an app development company will offer a variety of post-deployment services. It comprises bug fixing, implementation of promotional campaigns, issuing software updates, maintenance of the streaming apps, technical assistance, and third-party API integration.
Wrapping Up
Above all, Netflix added 4 million new users in the first 3 months of 2021. Importantly, it is planning a series of movie releases in the upcoming days. This will help the American OTT platform to boost its total number of paid subscribers.
Further, it is focussing on generating revenue from video games and virtual reality (VR) content in the future. It will sell a huge number of branded T-Shirts, concert tickets, and toys to customers through Netflix Shop.
Hence, entrepreneurs. make a bright start in the Over-The-Top sector now by getting a world-class Netflix clone from a well-versed app development company soon.
