We all know the kind of impact a meaningfully projected first impression can create for a store. People spend a lot of time inside a store gazing at its aesthetics, trying out new products, making a last-minute purchase from the sections near the billing counter. While we think it just happened, it is more likely the store had a visual merchandising strategy in place.
What is Retail Store Visual Merchandising?
Visual merchandising is the art of strategically placing products to attract customers and boost sales. It leverages the overall floor plan, lighting, window displays, and creativity to attract customers’ attention. An excellent visual merchandising retains your customer in the store to make the purchase. So, how can one make most of their retail space?
Here are five tricks that can propel your retail store growth:
Colour Palettes
A Colour palette is one of the secret tips for a compelling visual merchandising display. The colours used effectively convert passive shoppers into active ones. ResearchGate found that 62% to 90% of consumers gauge merchandise based on its colour within the first 90 seconds of looking at the store. For instance, while colour plays a significant role in projecting a brand’s personality, adding them to retail store merchandising will help your store stand out while positively connecting to your shoppers.
Product Grouping
Product grouping refers to arranging items in symmetry. You can group items by their use, size, price, type, or colour scheme when you arrange them in your store window to attract passing eyes. For example, we often see winter wear grouped on store displays and mannequins wearing winter jackets, caps and shoes. Grouping ignites the customer’s imagination and persuades them to purchase.
Tell a Story
Your retail store display story helps in the design process and establishes a customer connection with your products. The story can be specific to the display or the entire retail space. The storytelling of successful brands has good colour and signage to blend the story. Your story should have a crisp bulletin, preferably in bullets that a customer can read on the go.
Focal point
Having multiple focal points in your store can help you catch the customer’s eyes. Setting up focal points in each nook and corner of the store added with special lighting or eye-catching signage will lead your customers to the critical sections of your store.
Create a Hierarchy
Hierarchy helps to communicate with viewers’ eyes on what to focus on in order. Using contrasting heights and depths can engage the shoppers even more. For instance, you can arrange the products in a pyramid-like structure to create a visual hierarchy. It will have the essential items in the centre and the minor products on the outside. Creating a hierarchy will make your products symmetrical and within the line of the customer’s vision.
A lot goes into a retail store, and visual merchandising can be very challenging without the help of a merchandising company. Partner with an end-to-end merchandising solutions provider for crafting a successful visual merchandising that can grow your sales manifolds.
