As one of the choicest specializations in the digital era, there are variety of Career Options in Digital Marketing for students and professionals from all backgrounds from creative to technical. Here are the top career opportunities in Digital Marketing:
- Digital Marketing Manager
- Brand Manager
- Social Media Manager
- Online Content Developer
- Business Analytics Specialist
- Search Engine Optimisation Specialist
- Web Designer
What are the Different Types of Digital Marketing Jobs?
In most businesses, digital marketing is quickly becoming the backbone of income creation. Even traditional brick-and-mortar businesses see the benefits of keeping up with internet marketing.
Who are these digital marketers, exactly? What experience or educational qualifications do they need, and where do they fit in to pursue a career as a digital marketer?
The solutions are as varied as the employment opportunities available, which range from social media to analytics, and the skills required are just as broad. If you’re interested in digital marketing, though, you most likely already possess the necessary skills. As a result, we’re going to talk about some of the most popular digital marketing career alternatives.
SEO Manager
From planning to implementation, SEO managers are in charge of the company’s complete SEO strategy. Your major goal is to improve the company’s search engine rating, particularly on Google. Responsibilities will vary depending on the situation, however they will include:
- Web analytics
- Web marketing
- Creating a social media strategy
- Planning a content strategy
- Establishing campaigns to enhance search engine results
- Creating a keyword strategy
Who is qualified to work as an SEO Manager?
In this position, someone with an established track record in SEO and strong leadership skills will excel. It does, however, necessitate someone who is adaptive. You’ll be in charge of the company’s online presence, so you’ll need to remain on top of the latest trends and know how to use them to increase traffic and sales.
Required qualifications
A bachelor’s degree is required, as well as at least two years of relevant SEO experience.
Digital Marketing Manager
You can apply for the role of digital marketing manager if you have more than five years of experience in the field. Companies are looking for digital marketing managers these days because they want someone who can oversee the entire team and process. The typical annual compensation for a digital marketing manager is between Rs. 15 and 20 lakhs.
PPC Marketing Manager
Your job as a PPC Marketing Manager will be to monitor pay-per-click campaigns. You’ll be in charge of managing various client campaigns in Google Ads, as well as on Facebook, Instagram, and Bing. As a PPC Marketing Manager, you must handle:
- Targeting audience and selection of keywords
- Curating copy
- Data analysis
- Running A/B testing
- Improving traffic and decreasing ad spending through optimization
If statistics and data fascinate you, this is the job for you. PPC is all about evaluating data and putting that data to work for you.
Who is eligible to apply for this position?
A bachelor’s degree in Digital Media, Marketing, or a similar discipline is required, with Google Ads certification an added bonus.
Influencer
When you work as an influencer, you must use social media to promote a company’s message, products, and services as part of your daily routine. You will also communicate with your fans on a regular basis. This job profile’s responsibilities include:
- Getting your social media followers to interact with your brand
- Increasing awareness of the company, its products, and services
- Make use of hashtags to ensure that your posts are seen by as many people as possible.
What qualifications do you need to be an influencer?
You’ll be able to become an expert in this subject if you have a good understanding of the major social media networks.
Search Engine Marketing
The word “search engine optimization” refers to a wide range of activities. To make the SEO game powerful, a corporation must hire SEO professionals at various levels. SEO professionals will increase the amount of traffic and clicks to a website. Analysis of ad copy, bid management, keyword research, split testing, and other tasks are all part of the job.
An experience as a search engine marketer is not required. For this position, several organizations also hire freshers. All you need is a thorough understanding of the various SEO tools available.
Graphics Designer
Qualifications required-
A sound understanding of important social media platforms will help you become an expert in this field.
Search Engine Marketers
SEO is a broad term. A company must appoint SEO professionals at different stages to make the SEO game strong. SEO professionals will bring in the required traffic and the number of clicks to a website. The work also includes analyzing ad copies, bid management, researching keywords, split testing, etc.
A search engine marketer does not require a specific experience. Many companies also hire freshers for this position. All you need is to have the proper knowledge of different tools related to SEO.
Anyone who enjoys social media and is familiar with analytics will be a good fit for this position. If you know how to write a great article and are good at engaging with social media users, this is probably the best option for you.
Sales will rise if you have a good understanding of social media platforms and how to use them to generate leads. As a result, SEO experience is a plus.
Those interested in pursuing a career in digital marketing have a variety of possibilities. The possibilities are as limitless as your desire to discover them. As a field, digital marketing is evolving, and while a little experience can go a long way, it’s never too late to brush up on your skills. A small financial investment in education will give you a bright future in digital marketing.
Streamlyn Academy offers the best digital marketing courses in Bangalore for professionals, students, and entrepreneurs. Whether you are new to digital marketing, becoming a certified Digital Marketing professional will provide you with competitive benefits and skills.
Become qualified and get ready for a career in Digital Marketing with Bangalore’s best digital marketing courses. Join now!
