Two of the most ubiquitous brands in the sports shoe niche are Asics and Nike.
Between them, they have a revenue of $62 billion. It’s safe to say they dominate the running shoe market.
Both companies have been producing running shoes since the 1960s and show no sign of slowing down. New technologies and innovations are rapidly improving the quality and durability of their shoes.
They both produce shoes for all sports: from basketball to dance, to tennis and marathon running. We are going to focus on the differences between Asics or Nike for running shoes.
It’s the big question on many runners’ lips: Asics vs. Nike, which is better?
Want to know the difference between the world’s most famous running shoes? Keep reading to find out.
Asics Shoes vs. Nike: the Technology
Both companies have spent a lot of time and money on research and development to identify the exact science behind the perfect running shoe.
Asics shoes are best known for their gel sole, which provides stability and shock absorption when you use them for running or other high-impact sports. Some models also include foam to improve your speed on the road. Every pair of Asics shoes contains their signature gel sole.
Certain models of Asics shoes have specific running ailments in mind. For example, if you tend to overpronate (roll your feet inwards as you run), they have a shoe to correct that. The technology behind this is several plates in the midsole that can stabilize and correct the positioning of your foot as you strike the road.
Nike’s most famous sole is made with air. The purpose of this air-filled sole is to reduce the impact on your joints as your feet strike the ground. They are built to minimize injuries.
Nike has also started using a new foam technology called ZoomX. These are pods that are placed in the shoe to provide more comfort.
Another innovation that Nike has started to work on in recent years is carbon plates. These are placed inside the sole to give the runner much more efficiency. This technology could potentially increase your running speed!
Asics vs. Nike: The Fit
One of the biggest differences between the two shoe brands is the fit. Nike shoes tend to be a lot narrower than the Asics shoes. This means that Nike running shoes tend to be more snug and fit to your foot.
Due to the more snug fit, Nike shoes stay in place and feel weightless when you run in them.
On the other hand, Asics shoes tend to be a bit heavier and a little more solid. They have a much wider toe-box, so they are more suited to people with wider feet. The heel of Asics shoes tends to be much more solid, too, which is great when it comes to stabilizing your feet.
When it comes to the fit you prefer, the only way to find out is to try a few different pairs. Then you can get a feeling for your preference.
Asics vs. Nike: The Style
We can’t talk about these two shoe brands without mentioning the fashion element!
Nike has managed to do something that every brand in the world envies. They have become the world’s most famous fashion brand that has penetrated the sports fashion market in almost every country. Their market share in comparison to Asics is giant.
Some may even say they are the world’s coolest brand. They have managed to stay relevant for decades. Their exceptional brand strategy, smart marketing, and use of celebrities as ambassadors have sealed their place as a desirable and convertible brand.
Just take a look at the design of Nike shoes too. They are arguably way slicker and more stylish than the clunky style of Asics shoes.
Asics shoes tend to come in bright clashing colors and look a bit awkward, like something your dad would wear 20 years ago.
Would you wear a pair of Asics shoes to do anything other than sports? Probably not. Nike shoes, on the other hand, don’t look out of place anywhere. From the catwalk to the office, Nike kicks have become synonymous with being cool and stylish.
Asics vs. Nike: The Cost
Neither company sells cheap shoes. That’s because they are made to last, and you should get several hundred miles out of both Asics and Nike trainers if you are using them for running.
You also have to keep in mind that the research that goes into developing these shoes is costly. They are designed to perfection and are incredibly functional.
If you want a flimsy runner that’s going to give you an injury before you’ve even run a mile, then buy a pair of $20 shoes. If you want performance and durability, invest in a pair of running shoes from a reputable brand like Nike or Asics.
If you are looking for a less functional shoe and one to wear out and about every day, Nike has you covered with shoes that cost $60-$80.
Asics prices tend to start at $100, and for a decent pair of running shoes, you will pay at least $150.
Asics and Nike: What Is Your Decision?
At the end of the day, the type of shoe you choose is a very personal choice. We all have different styles of running and different foot shapes.
Some shoe styles may be more suited to your foot shape or style of running than others. The great thing about both brands is that they cater to all types of running, and the shoes can help fix problems you may have when you run.
Now that you know about the pros and cons of Asics vs. Nike for running, you should make a more informed decision about your next shoe purchase.
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