Cap Puckhaber & Black Diamond offer full suite of marketing services and specialize in optimizing marketing campaigns, email marketing, paid search (Google Ads), sponsored ads, artificial intelligence, search engine optimization (SEO) and paid social media campaigns. Each campaign is designed with the unique goals and challenges of SMBs in mind, allowing clients to maximize their marketing potential.
Title: 8 Proven Strategies for Improving Your Company’s Google Rankings
Cap Puckhaber, Reno, Nevada
Over the last few months, I’ve focused intensely on improving the online visibility of my business, Black Diamond Marketing Solutions, as well as my personal name, Cap Puckhaber. While ranking for your own name might seem like a no-brainer, I quickly discovered it was much harder than anticipated. Despite using powerful tools like SEMrush, which showed no competition for my name, my company wasn’t showing up in search results. After experimenting with various techniques, I found a few strategies that truly helped, and I want to share them with you so you can save time and avoid the same roadblocks.
1. Mixing Long-Tail and Short-Tail Keywords for Broader Reach
In the early stages, I put all my efforts into ranking for my business name and my personal name. However, I quickly realized that focusing on such specific terms wasn’t enough. What worked for me was adopting a broader approach that targeted both short-tail and long-tail keywords. Short-tail keywords like “marketing solutions” are highly competitive, while long-tail keywords like “digital marketing services in [city]” are more niche and face less competition.
By optimizing for both, I covered a wider range of search queries, helping my business rank for less competitive terms while also targeting higher-volume keywords. This balance of strategies significantly improved my overall SEO health and visibility.
2. Leverage Agency Directories for Increased Exposure
I found that getting listed on reputable directories like Wellfound, DesignRush, DAN, and Clutch gave me significant exposure. Not only did these platforms help put my business in front of potential clients, but they also provided valuable backlinks to my site. Google favors these well-established platforms, which helped boost my site’s domain authority and improve my search rankings.
3. Glassdoor: A Hidden Gem for SEO
While Glassdoor is primarily known for company reviews, it’s also a great tool for SEO. Listing my company there not only provided an authoritative backlink but also improved my business’s visibility. Creating a Glassdoor profile opened another avenue for people to find my business and gave me an edge in search engine rankings.
4. Optimize Your Google My Business Profile
Setting up a Google My Business (GMB) profile was one of the best moves I made. It not only helped improve my local SEO but also allowed my business to show up on Google Maps and local search results. A fully optimized GMB profile, complete with accurate contact details and images, contributed to my business’s increased visibility in local searches.
5. Harness the Power of Customer Reviews
Customer reviews are crucial in building trust and credibility—two factors Google heavily weighs when ranking websites. I made sure to get my business listed on review sites like Trustpilot, where positive feedback helped boost my reputation and rankings. Don’t underestimate the power of social proof in enhancing your SEO efforts!
6. Build Quality Backlinks with iCopify
Backlinks from credible sites can significantly improve your SEO, and one platform that helped me achieve this was iCopify. By acquiring backlinks from authoritative sources within the marketing industry, I boosted my domain authority and, as a result, my rankings. The more reputable the source of the backlink, the greater the positive impact on SEO.
7. Develop a Strong Social Media & LinkedIn Presence
Social media plays a crucial role in today’s digital landscape. To raise awareness for my business, I established profiles on major platforms like LinkedIn, Facebook, and Instagram, all linked to my website. These social media profiles not only helped generate inbound links but also increased organic traffic to my site through increased engagement and visibility.
8. Publish on High-Domain Authority Platforms like Medium and Blogspot
One tactic I hadn’t initially considered was publishing content on external platforms such as Medium and Blogspot. These platforms already have a strong domain authority, so when I linked my content back to my site, I gained valuable backlinks that helped improve my rankings. Additionally, the built-in audience on these platforms provided greater exposure for my articles, helping drive organic traffic to my website.
Final Thoughts
Improving your company’s Google rankings isn’t a quick fix—it requires a multi-faceted approach. From being listed on directories and review sites to building backlinks and maintaining an active social media presence, the strategies I implemented played a crucial role in boosting my online visibility. While SEO is a long-term game that requires persistence and fine-tuning, these tactics helped me climb to the top of search results. If you’re struggling with SEO, don’t get discouraged. Keep refining your approach, and success will eventually follow!
