Are press releases myths still relevant, or have they gone obsolete? Press releases have been used for over 100 years since 1906, but the internet seems to have changed everything. We’re living in a digital marketing world, and most people seem to think that press release marketing is useless.
However, this could not be further from the truth. If you have some of the best press release marketing strategies, you can easily find out that they’re just as effective as before, albeit in a different way. Now, we understand that you’ve heard some press release myths and misconceptions that make you doubt this.
For this reason, we’re going to debunk some of the best press release myths and misconceptions we’ve heard. Read on to clear your doubts about this tried-and-true marketing method.
Press Release Is Dead
That press release is dead is one of the biggest misconceptions. Even though things have changed, the demise of press releases has been greatly exaggerated. It happens to be one of the most indispensable aspects of the PR industry and should be in every PR professional toolkit.
One of the best things about press releases is that they’re incredibly easy to not just create, but release and distribute. They’re also perfectly suited for the media culture in today’s modern world that celebrates trending topics.
News also goes through a rapid cycle, which means press releases are not just relevant but absolutely effective.
That said, it’s imperative for a business to have a working press release distribution system. You need to get your timing right and take advantage of the fact that other businesses think it’s dead to get ahead of your competitors.
Press Releases Only Work for Large Corporations
One of the best press release misconceptions going around is that press releases only work for big businesses and corporations. Small businesses working with a shoestring budget feel that a press release would not get in front of the right audience and hence would be a waste of time and money.
On the contrary, this could not be further from the truth because there are a lot of pocket-friendly press release websites.
Of course, these websites fail to offer distribution services, and their search engine rankings may not be as impressive as their more expensive counterparts.
Still, you can’t afford to overlook their relevance. Additionally, even when you are on a limited budget, there are various press release submission sites in the PR industry that you could use for free.
As long as you’re willing to do a little bit of work, then your press release will be just as effective. Work in this context means profiling page ranks to ensure you submit to some of the best press release websites. You may also have to go the extra mile to choose distribution channels that will work the best for your business.
Nobody Reads Press Releases Anymore
A lot of people don’t know this, but it’s possible to incorporate videos, images, and various types of media into your press release. Multimedia is one of the best ways to capture and hold the interest and attention of your target audience and anyone else who comes across the press release.
When putting your press release out there, the most important thing you have to keep in mind is that as long as there is interest, attention and action will also follow. The next time you publish a press release, try something different, like using branded graphics such as infomercials and infographics.
Google Will Penalize You for Releases too Many Press Releases
One of the best press release misconceptions is that Google penalizes websites for distributing money press releases. This mess comes from a misinformed and outdated view of how the internet works. If there’s one thing you should understand about Google is that it never penalizes high-quality content.
On the contrary, high-quality content ranks on the first page of Google, where audiences can find it. The more high-quality you create, press release or not, the more your content appears high on Google’s index. If you want to make this effect even stronger, you can have media organizations linked to your press releases.
A Press Release Only Benefits When It Gets Media Coverage
The primary reason for press release distribution is indeed media coverage. Still, it would be a misconception to think that it’s the only benefit because it’s possible to reach consumers directly through online distribution.
Beyond that, it’s possible that your press release will also generate traffic for your website. The more your press release gets published on various outlets, the more traffic you get from backlinks, which is excellent for your SEO. You need to write effective press releases, though, so check out this article to figure out how.
Press Releases Are an SEO Strategy
If you look at press releases from an SEO perspective, it’s a little bit clear to see why there’s a lot of myths and misconceptions about them. A lot of businesses have been using press releases to boost their ranking on search engines.
However, many people don’t follow press releases. For this reason, businesses have concluded that they are no longer adequate for marketing purposes.
What these people fail to realize is that times have changed, and so has the role of press releases. In this day and age, it’s more about publicity, brand awareness, editorial coverage, medium mentions, social media sharing.
Press releases happen to be one of the best methods to release real updates and facts to your target audience.
Press Releases Are No Longer Necessary If You’re Online
A lot of people tend to think that you don’t need press releases when you’re online, which is one of the best press release myths today. While everything that has to do with marketing has gone digital, so have press releases. Now it’s no longer about writing newsworthy articles because they have to be SEO optimized for both people and search engines.
Today press releases are easier to release and distribute because people will just search for them online, like any other type of content. You can also put them in newswires. These are essentially platforms that distribute news to editorial offices, journalists, and media outlets on the internet.
Press Releases Are Only for Media Outlets
In the past, press releases were the main strategy to catch the attention of media outlets. However, after the advent of the internet, anybody can access your press releases from the media to readers and consumers.
This means that even if media outlets don’t pick up on your press release, your target audience is most likely to find it online anyway.
You Must Contact Reporters Personally
In 2021, it’s no longer necessary to contact the reporters in order to have a press release published. In the past, businesses had to hire public relations agencies, call reporters, fax them, and keep following up until their releases were published. While this strategy may still be effective, calling every reporter you need would be time-consuming, to say the least.
Today all you have to do is upload your press release on newswire distribution services. Once published, reporters will contact you during their own time. There’s also a chance that some Media outlets will publish your press release without even contacting you.
You Need a Large Budget for a Press Release
One of the biggest misconceptions public relations have had to deal with about press releases is that they need a huge budget. It’s a given that you may need to spend some money if you don’t want to go through the free newswire and PR websites.
However, the process doesn’t have to be expensive or even demanding. As long as you work with the right people in the PR industry and have an experienced, smart marketer, you can pull it off.
Reporters Read All Press Releases
This is by far one of the best press release misconceptions on the internet. Just because you published a press release doesn’t mean that reporters will have time to read it. You’ll need to be creative and use a great hook and story in order to capture their attention.
Now, this does not mean that your press release will be worthless. Media houses come across hundreds of press releases every day.
You need to have information that professional outlets will be interested in. The trick here is to get your press release in front of the right audience because you’ll have a better chance of coverage.
The Best Press Release Myths Debunked: Why Press Release Is Still Alive and Effective
Have you been wondering whether to use the best press releases strategies for marketing?
If so, then you can see that all these myths can be very misleading. Smart marketing involves putting your business out there through any means necessary, as long as the results are effective.
The press release is much alive and as effective. As long as you strategize about where to publish it and who your target market is, press releases will serve you well and get your message out there.
Beyond that, please head over to a blog section where we have so much more content for you.
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