Most people understand web design to be just the job of a web designer. The web designer handles the aspect and all the details of the website. How will that page look to a visitor? What are the components that must be added to the website?
But it is important to understand that web designing and the final result is the combined effort of a web designer and a search engine optimization specialist. Both need to work together to create a design that will benefit the company and business as a whole.
How Does A Good Website Design Help The Company?
- Search Engine Optimization is the way that you can increase the user interaction in your website. If you make the website more user-friendly, search engine crawlers will notice and recommend it to users who can benefit the most from it. The user traffic on your website will subsequently increase.
Website designing is not just about the website looks. The pages must load quickly as well. If the customers get tired of waiting, you will keep losing customers. And as users keep leaving your site, the search engine crawlers will notice that. Eventually, your website will drop in the rankings.
- The visual of the website is just as important as the content on the website. Users who visit the website for the first time see the creative designs before they read anything about your services or products. If they do not like what they see in the first few seconds, they will leave the website immediately.
The web design needs to make the visitor curious about your products and services. There are only a few precious moments for them to achieve this. Only then they will start to browse through the website.
How Can You Use Web Designing For Search Engine Optimization?
- One of the main reasons that a user abandons a website is when they cannot navigate through it.
If your website is set up like a treasure hunt and the customers have to figure out where the information they need is at. It is going to be a problem for both the users and the company. The user is losing patience and the business is losing a customer.
The entire website design should be simple and easy to understand. Such that a new visitor should not have any trouble finding their way through the website.
- A slow website can drive away as many customers as a complex website. While upgrading your website, attention must also be paid to the speed of the website. How long does it take to load a page? How fast do drop-down menus react to the cursor? Improving these aspects will greatly improve the user experience.
The Bottom Line!
So the bottom line is that – yes, web design can affect SEO and by a great deal as well. If you want your company or business website to do well in the search engine rankings, you need to optimize your website according to SEO premises.
