Whether you choose to work with renowned book writing services that will help you publish or you self-publish, one thing remains constant: you must sell your book.
Most established authors, especially those who are self-publishing for the first time, will not have access to a full marketing package. If, you’re working with a smaller publisher with an even smaller marketing budget, and you won’t be able to promote your book as aggressively as you’d like. There will be no morning show interviews, full-page advertisements in major scholarly diaries, and unquestionably no TV plugs to advance your book’s release.
Alas. You may be mentioned on the publisher’s website. Your book may be shared around to book reviewers. Don’t hold your breath, though.
It’s up to you to sell your book in the way that it merits. This responsibility is exacerbated if you’re a first-time author with no track record. You must do everything possible to spread the news.
But what are your options?
Keep reading this informative guest post to know more about the critical measures you can take to advertise your first book as much as possible. Just when you thought you’d made it as a writer, there’s a plot twist! You’re a marketer, after all. Let’s get this party started.
7 Helpful Tips to Market Your First Book
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Begin by constructing your brand
Fostering a brand is crucial for all authors, yet it’s particularly basic when you’re preparing to distribute a book. Potential customers, for the time being, it can only be a one-page information sheet about you, the author. will need to see more with regards to you before they read your work. What else have you accomplished? Which kind of novels do you like to read?
When promoting yourself alone, the best method to do so is deliberately building a brand persona. You have complete control over what people see and know about you.
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Make your website
You’ll need a website as a published author. It’s a must-as-in, it’s not an alternative. Your brand character is established on your website. It’s where you always invite people to find out more about you. Finally, your website is your online home, and it is where people will go to follow you and learn more about you.
The following information should be included on an author’s website:
Information should include:
- Your profile
- Your image
- a selection of passages from your book
- a link to your book’s purchase page
- a means of contacting you
- Social media links to find you
- A media kit is available for download (includes your photo, a short bio, a blurb about your book, and a few reviews)
To get the job done, your website doesn’t have to belong or be complicated. For now, it must be a one-page data sheet about you, the creator.
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Make a list of E-mail Addresses
A newsletter signup form is another feature to include on your writer’s website. Individuals are probably not going to get back to your site to see whether there are any new updates. If the mailing list, you can send them an email with updates. You can stay in touch with people who are interested in you this way.
One of the effective ways to ensure the sale of your current and future publications is to build and manage an email list. You can assemble an authentic connection with your email readers and ultimately convert them into paying customers. You should get started with email marketing right away because it is a long-term approach.
To keep top of mind with your customers, send out monthly email updates. You can let people know about planned book signings or promotions. Sending your monthly newsletter regularly can help you build a loyal following.
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Select the appropriate audience for marketing
What strategies will you use to promote your book? Consider who your book’s natural audience is, in addition to what it’s about. Who would be interested in reading your book? Where do people look for new book recommendations? Is it better to shop online or in person? Would they look for book reviewer recommendations if they were online? Are they going to check out the most recent releases? Would ads in their favorite communities persuade them? Which communities are they a part of?
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Contact book reviewers
It’s critical to get as many book reviews as possible, particularly on Amazon. The more reviews you get, the more popular your book becomes.
Look for bloggers and book reviewers who are interested in your genre. Ask, plead, or persuade them to read your book and leave a review (in the kindest, least obnoxious manner possible). When it comes to selling your first book, you should leave your pride at the door and be a little shameless.
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Select an appropriate book cover
Your book’s cover determines a lot. Do you remember the old proverb about not judging a book by its cover? That is still done by certain people. The cover you chose for your book must stand out from the crowd.
You can theoretically create your cover, why not get a professional to do it for you? You can obtain a nice book design for a few hundred dollars or less these days. While that may appear to be a large sum of money, think of it as an investment. The appropriate book cover can pique a reader’s interest when they’re scrolling down the page or strolling down the aisle.
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Use Amazon advertising to increase sales
Promote your book on Amazon in addition to selling it there. If you do decide to purchase advertising, select the option for sponsored product ads. You can target Amazon readers with terms related to your book using this pay-per-click ad.
While creating an ad campaign with Amazon entails paying them to sell your book, there is an advantage to doing so. You’ll have more visibility for your book. You only have to pay when a potential customer clicks on your ad, and you decide how much you want to spend each day.
