In recent years mobile shopping has seen a drastic increase as the present generation loves to make a purchase using the advanced mobile develop app solution. They prefer downloading the different types of an app from the app store for ordering the needed things quickly. Most people these days want a secure and fast shopping experience, and at the same time. They also want that they must be provided with a quick and smooth mobile checkout experience.
Increasing Popularity of Mobile App & Online Shopping
Interestingly, 51% of Americans prefer online purchases while 96% of form total Americans (that is 8 out of 10 Americans) have experienced online purchases in their life. M-commerce sales are increasing day by day as people get more convenience while making their preferred purchases. It is predicted that 53.9% of e-commerce will be generated through m-commerce by 2021. (Source)
According to the report, in 2017, retail e-commerce sales reached around $2.3 trillion, which is estimated to increase by 23.2% from the previous year. Mobile e-commerce is predicted to surpass $3.5 trillion and will make more than three quarters (that is 72.9%) of e-commerce sales by 2021. And businesses who want to make more sales and want to generate high revenue for their business must focus on offering the best M-commerce experience to their customers. If they fail to provide it, then there is no doubt that very soon they have to put the shutters down to their developed business.
Effective Ways to Provide Better Checkout Experience to Your App Users
Optimize the checkout page of your developed app to increase the percentage of your online sales with the help of apps development companies in Dallas. The checkout process is the final stage while shopping online; at this stage, customers can decide whether they want to proceed further for shopping or want to discard the cart. Most of the time, customers add some of the things which you sell to the cart by choosing it from your business website but later abandon the cart and, due to dissatisfaction, leave the page.
Sometimes they leave the page as they get a worse experience on your website or app while making the purchase. Whereas the rest of the time, they change their mind due to various reasons. Keep in mind that even a little inconvenience from your side can become a reason to abandon the cart and make a purchase from other stores.
As apps development companies in Dallas are helping brands to provide the best user experience. There are a few of the pointers which you have to consider to enhance your customers’ overall experience, including the checkout one.
First Impression
According to Akamai’s report, around 75% of online shoppers who experience a slow render time, crash, or freeze on your app or website will not buy products or services from yours. Hence it becomes important to make a good impression on the app user’s mind within 3 seconds, and how can you do it by developing an excellent app solution with the help of an apps development company in Dallas. Doing you can decrease the risk of losing your ideal customers just after they visit the homepage of your website or download your app from the app store.
Trust & Credible
Make sure when the users login into your app after downloading it, they don’t get disappointed. If they get disappointed at the initial level, then there are great chances that they will abundant the app a move to your competitor solution, which means you will lose your customers forever.
If you want to set up your user’s expectations for the rest of the checkout process, make sure that they get an excellent experience at the initial levels. If the initial impression of your app is trustworthy and credible, then you can turn your app users into loyal customers; this can also help you to meet all your business objectives in lesser time.
UI Challenges
The most successful app has the best UI and UX design. If you want to get the same success for your app, then you have to focus on UI challenges. Here is an example to explain the same in a better way: Assume that the user is ready to make a purchase of your business product or service, they have downloaded the app on their smartphone and get frustrated with the UI challenges then they will abandon the app within the second. Hence businesses must checkout that their app UI links and buttons are not too small that customers have to zoom in every time before clicking it.
Design Your App Layout Smartly
The app layout is one of the important factors which you have to consider while designing the app for your business—the app which your build must fit into your customer’s palm effortlessly. According to one of the recent research, more than 49% of app users prefer to use mobile screens with only one hand. As more and more customers are using their mobile with one hand, it becomes mandatory for businesses to pay attention to app layout and develop app in such a way that satisfy all the requirement of app users.
Assure Security
No one wants to make an online purchase by losing their private data. Most people these days avoid downloading the app and making an online purchase. They feel that they will lose their private information. As per the Intersperience study, more than 21% of desktop users hesitated to make a purchase online and provide their personal details. While 75% of mobile users do not feel it safe to share any of their personal data while making the online purchase.
Hence if you want that your customers must make an online purchase. Then you have to assure them that all their information is safe and secure when they choose you—depicted security assurance throughout the entire app process. Including the checkout process to win the trust of your customers and make them feel that your app is safe and secure from all threats.
Customer Service Matters the Most
Many customers have doubts and queries related to the product or service which you are selling online. Hence as a business entrepreneur is your job, you solve all the doubts and issues of your ideal customers. Shoppers must get their answers about their concerns, doubts, questions, and much more at the same time they place it on the site. Hence as a business owner. You have to ensure that there is the availability of various buttons in your app. Which helps customers to find all the answers to their questions.
You can add FAQs to your business website and app using which customers can get the answer for all their doubts. If customers don’t get their doubts answers right out, then it can result in a bad checkout experience; thus, to make their checkout experience better, you have to look after your customer service.
