The practice of optimizing your films so that they show higher in the search results on YouTube is referred to as YouTube video SEO services (search engine optimization). Before we get into understanding how to use YouTube Video SEO Services, let’s start by familiarizing ourselves with the YouTube search engine results page (SERP).

What exactly is the algorithm that YouTube uses?

According to YouTube Creator Academy, the following is the process that YouTube’s search algorithm goes through:

• Titles, descriptions, and video content that are relevant to the search and have been carefully optimized.
• User Engagement – When your videos earn more likes and views, the algorithms that power YouTube’s search engine results page (SERP) take that as a signal to rank your videos higher.

So, how exactly do I go about optimizing my videos on YouTube for search engines? Let us research.

The following is a list of some YouTube SEO methods and tricks for 2022:

1. Researching Potential Keywords on YouTube

When conducting SEO keyword research, it’s likely that you use tools such as Google Adwords, Ahrefs, and SEMRush. If you work for an SEO company, you probably use these tools. On the other hand, conducting keyword research for YouTube is a little bit different. There is not a specific tool for conducting keyword research on YouTube.

Therefore, how exactly do I go about conducting keyword research for YouTube?

Keyword Suggestions

To begin, launch an Excel spreadsheet and start compiling a list of all of the potential keywords linked with your film as soon as you can. For instance, if my video is titled “YouTube SEO,” I might include keywords such as “YouTube SEO,” “YouTube keyword research,” “YouTube video SEO,” “SEO for YouTube,” and so on in the video description.

• You might also use the Google Keyword Planner for this purpose.
• Utilize the YouTube Suggest feature.
• Once you have all of the keyword suggestions that have been suggested to you, head over to YouTube and begin typing. YouTube will suggest relevant terms as you type in your search phrase.
• If you put an asterisk (*) in front of the term, you’ll get suggestions for more relevant keywords to use.

It’s a great idea to focus on targeting these keywords that YouTube has advised. mostly due to the fact that they are real terms and questions that people search for online. You should try to rank your movies for these keywords so that you may obtain the greatest interaction possible.

Utilize the Ahrefs Keyword Explorer to your advantage.

You could also search for similar keywords by using the Keyword Explorer tool that Ahrefs provides. Can input your question after selecting “YouTube” as the search engine to use. You may choose to include some or all of these keywords in your Keyword Research strategy.

2. Utilize the keywords that are used by your competitors.

An important strategy that many agencies use, particularly those that provide search engine optimization services for online retailers, is competitor analysis. Discovering which keywords your competitors are focusing on and ranking highly for is the objective of this step. And include them in the Keyword Strategy we have developed.

Take, for instance, the case when the topic of my video is “how to drape a saree.” Simply type in your search term to see the most relevant results. Launch the videos and examine the titles, descriptions, and tags for any keywords that might be relevant.

2.1 Enhance the Quality of Titles on YouTube

If you work for an SEO company, you are probably already aware of how essential it is to optimise the title and description of a page in order to raise that page’s ranking. SEO for YouTube is not an exception.

Conduct thorough keyword research and incorporate all of your primary and secondary keywords in the names and descriptions of your films.

The Duration of the Title

The number of characters allowed in a YouTube title is limited to 100. On the other hand, dots (…) appear after the first seventy letters. Studies have shown that the optimal strategy is to keep the title of the video uploaded to YouTube to fewer than seventy characters.

• Make sure the beginning of your title includes relevant keywords.
• Ensure that the most important aspect of your keyword is placed at the beginning of the title. According to YouTube’s algorithm, terms closer to the beginning of the title are given more weight.
• Include numerals in the title of your work.

The fact that video names that include numbers, such as “5 Ways to…” or “6 Best Things…” are given higher priority by the YouTube search engine is a well-known and well-established fact.

2.2 Make the Descriptions on YouTube Better

• It is important to write lengthy descriptions.
• The majority of people uploading videos to YouTube make the error of not adequately describing the content of their films. Some people merely write one or two lines, and they fail to mention any of the important keywords in their profile.
• The maximum number of characters that can be used for a YouTube description, including any spaces, is 5,000. 5000 characters, that’s correct! You shouldn’t let an opportunity like this go through your fingers.
• Ensure that your Description contains all of your primary and secondary keywords by checking and double-checking it. The first two to three phrases of your video description are given the most weight by the YouTube algorithm. As a consequence of this, check to see that each of your essential keywords is contained inside the first two hundred and fifty words of your video description.
• Be sure to include links to your website within the description.
• Including links to their website in the descriptions of their videos is one of the most important aspects that SEO companies that offer YouTube SEO services fail to take into account.
• Include hashtags when describing things.
• The ranking of your video could be affected by tags, or it could not. Nevertheless, it will unquestionably be of assistance to your target audience in terms of identifying you. This, in turn, will help people find your movie and increase the amount of engagement that users have.
• Make sure that the tags you use are relevant to the movies you upload; avoid using fashionable tags! If you use tags that are not relevant, you will get in difficulty, and there is a possibility that you will be penalized. Use caution when employing the use of hashtags.

The Operation of YouTube SEO

The purpose of search engine optimization (SEO) on the platform is to raise the rankings of videos on YouTube. Having said that, this is an extremely broad answer. You will need to complete the tasks on this platform that are outlined in the following list in order to progress.

There are a variety of algorithms and components that go into determining site ranking.

The following is the total number of comments underneath the video: Because this number is used by the website as a sign of user engagement, the greater the number of comments, the better.

The length of the video: research from Backlink indicates that the typical length of time for a publication to remain on the first page is 14 minutes and 50 seconds. In 2012, Eric Meyerson, who was Head of Content Creation at the time and now works as a YouTube Partner in Marketing, revealed on a blog that this aspect affects how high or low a video ranks in a YouTube search.

When people search for videos on Google, the search engine has, as of the year 2015, now started taking into account the length of the videos.

Number of Shares under the Publication:

In contrast to Google, which does not take this aspect into account, YouTube enhances the rating of a video if it is shared, as stated by one of their SEO specialists named John Muller. This is the case even if Google does not take into account this factor.

Number of Likes underneath the video:

Much like the comments, the number of likes on a video demonstrates the engagement of the audience.

The number of people that saw the video and then subscribed for the first time:

This metric indicates to YouTube that the publication is beneficial and that its audience is interested in learning more from the same channel.

The presence of a keyword in the title:

The presence of a keyword in the title is evidence that the title reflects the topic of the content accurately.

HD video quality.

When conducting a search on YouTube, 68.2% of the results that appear on the first page were captured in high definition.

There is no correlation between the number of subscribers and the position on this list. We did not inadvertently fail to notice it. YouTube’s algorithms do not take into account the popularity of the entire channel, which means that it is possible to bring a high-quality video to the top results even if the video is from a small channel. This is in contrast to Google, which checks the credibility of the entire site before showing one of its pages at the top.

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